BEST STUDIO


BAIBIANHOU BRAND DESIGN

百变猴品牌视觉形象设计









标志设计 | 品牌设计 | IP设计

Logo Design | Brand Design | IP Design


项目简介

百变猴隶属于中南铝车轮(佛山)有限公司旗下APP品牌。依托企业优势,提供汽车零配件销售、个性化轮毂定制、改装及服务于一体的综合性服务;致力构建专业的综合网上购物平台,发展汽车后市场新零售模式。百变猴前期以汽车轮毂、轮胎及汽车配件为主,标志设计不仅仅只是局限于某个领域,需要很大的包容性和涵盖性,并且应用于APP手机端平台,简洁有效的传达百变猴的企业理念与行业特性才是核心问题。因此,我们提出用超级IP打造超级品牌,针对“百变猴”的品牌名称,我们通过设计语言将轮毂与猴子的形态提炼出来并进行组合,凸显品牌名称,与品牌产生关联性。同时开发了生动的吉祥物IP形象,把猴子以及行业属性淋漓尽致表现出来,这些场景及表情增添了更多的活力和开放性,拉近企业与消费者的情感距离,从而增强品牌粘性。



Project Description

Baibianhou belongs to the APP brand of Zhongnan Aluminum Wheel (Foshan) Co., Ltd. Relying on the advantages of the enterprise, it provides comprehensive services in the sales of auto parts, personalized wheel customization, modification and service; it is committed to building a professional integrated online shopping platform and developing a new retail model in the automotive aftermarket. In the early days of Baibianhou, car wheels, tires and auto parts were mainly used. The logo design is not only limited to a certain field, but also needs great inclusiveness and coverage. It is also used in the APP mobile phone platform to communicate the variety effectively Monkey's corporate philosophy and industry characteristics are the core issues. Therefore, we propose to use Super IP to create super brands. For the brand name of "Baibianhou", we use the design language to extract and combine the shapes of wheels and monkeys to highlight the brand name and generate relevance to the brand. At the same time, a vivid mascot IP image was developed to show the monkey and industry attributes more vividly. These scenes and expressions added more vitality and openness, narrowing the emotional distance between enterprises and consumers, thereby enhancing brand stickiness.

ABOUT BEST STUDIO & 白色至上设计

BEST STUDIO is a cutting-edge growth graphic creative studio, involving creative fields such as brand design,font customization, poster design, cultural and creative product development, etc. We advocate combining artistic thinking with business logic, and hope to explore modern design through multi-dimensional thinking and create an effective visual language for customers from an international perspective.

BEST STUDIO & 白色至上设计是一间新锐的成长型图形创意工作室,涉及品牌设计、字体字型定制、海报设计、文创产品开发等创意领域。我们主张将艺术思维与商业逻辑相结合,通过多维度思维探索现代化设计,以国际视野为客户打造有效地视觉化语言。

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