标志设计 | 品牌设计 | IP设计

Logo Design | Brand Design | IP Design



Project Description

Baibianhou belongs to the APP brand of Zhongnan Aluminum Wheel (Foshan) Co., Ltd. Relying on the advantages of the enterprise, it provides comprehensive services in the sales of auto parts, personalized wheel customization, modification and service; it is committed to building a professional integrated online shopping platform and developing a new retail model in the automotive aftermarket. In the early days of Baibianhou, car wheels, tires and auto parts were mainly used. The logo design is not only limited to a certain field, but also needs great inclusiveness and coverage. It is also used in the APP mobile phone platform to communicate the variety effectively Monkey's corporate philosophy and industry characteristics are the core issues. Therefore, we propose to use Super IP to create super brands. For the brand name of "Baibianhou", we use the design language to extract and combine the shapes of wheels and monkeys to highlight the brand name and generate relevance to the brand. At the same time, a vivid mascot IP image was developed to show the monkey and industry attributes more vividly. These scenes and expressions added more vitality and openness, narrowing the emotional distance between enterprises and consumers, thereby enhancing brand stickiness.


BEST STUDIO is a cutting-edge growth graphic creative studio, involving creative fields such as brand design,font customization, poster design, cultural and creative product development, etc. We advocate combining artistic thinking with business logic, and hope to explore modern design through multi-dimensional thinking and create an effective visual language for customers from an international perspective.

BEST STUDIO & 白色至上设计是一间新锐的成长型图形创意工作室,涉及品牌设计、字体字型定制、海报设计、文创产品开发等创意领域。我们主张将艺术思维与商业逻辑相结合,通过多维度思维探索现代化设计,以国际视野为客户打造有效地视觉化语言。

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