Project Description

Baibianhou belongs to the APP brand of Zhongnan Aluminum Wheel (Foshan) Co., Ltd. Relying on the advantages of the enterprise, it provides comprehensive services in the sales of auto parts, personalized wheel customization, modification and service; it is committed to building a professional integrated online shopping platform and developing a new retail model in the automotive aftermarket. In the early days of Baibianhou, car wheels, tires and auto parts were mainly used. The logo design is not only limited to a certain field, but also needs great inclusiveness and coverage. It is also used in the APP mobile phone platform to communicate the variety effectively Monkey's corporate philosophy and industry characteristics are the core issues. Therefore, we propose to use Super IP to create super brands. For the brand name of "Baibianhou", we use the design language to extract and combine the shapes of wheels and monkeys to highlight the brand name and generate relevance to the brand. At the same time, a vivid mascot IP image was developed to show the monkey and industry attributes more vividly. These scenes and expressions added more vitality and openness, narrowing the emotional distance between enterprises and consumers, thereby enhancing brand stickiness.